Partnership Details

What is Aurélia?

Aurélia is a luxury wellness retail station designed for boutique fitness and wellness studios. We bring curated wellness essentials directly into the studio experience, helping members access protein, hydration, recovery, beauty, self-care, and movement products when they need them most.

How does Aurélia work?

We install, stock, maintain, and support the Aurélia station. Your members shop directly from the station, and your studio earns a revenue share on qualifying sales.

Is installation free?

Yes. For selected founding studio partners, Aurélia provides free installation as part of the partnership.

Does our studio need to manage inventory?

No. Aurélia handles product curation, inventory management, restocking, and maintenance, so your team does not need to manage products, storage, or fulfillment.

Does our staff need to operate the station?

No. Aurélia is designed to operate without additional staffing. Your team does not need to process sales, manage checkout, or restock products.

How does the studio earn?

Founding studio partners receive 10% of gross sales generated through their Aurélia station. Aurélia handles installation, inventory, restocking, maintenance, and support.

Are there any perks for instructors?

Yes. From time to time, Aurélia may provide select product gifts, samples, or wellness perks for instructors and studio teams.

What types of products are included?

Aurélia focuses on premium wellness essentials, including protein, hydration, functional snacks, recovery products, beauty, self-care, supplements, and studio-friendly movement essentials.

Can the product assortment be customized?

Yes. Product selection may be adjusted based on your studio, member preferences, location, and product availability.

Do we need a large amount of space?

No. Aurélia is designed to have a minimal footprint and fit naturally inside boutique fitness and wellness environments.

What types of studios is Aurélia best for?

Aurélia is designed for Pilates/yoga studios, sculpt studios, barre studios, luxury gyms, wellness clubs, recovery spaces, and boutique fitness environments.

Where is Aurélia launching first?

Aurélia is currently reviewing select founding studio partners for its New York City launch, with Los Angeles and Miami planned next.

How are studio partners selected?

We review each studio based on location, brand alignment, member experience, space fit, and overall partnership potential.

What happens after we apply?

Our team will review your application and follow up if there may be a fit for Aurélia’s Founding Studio Partner Program.