Our Story

Created by a husband-and-wife team in New York.

Built from a personal reset.

Designed for the wellness-obsessed.

I’m Onur, and Aurélia was inspired by my wife, Ekin, my beautiful, wellness-obsessed partner in life.

Aurélia began during one of the most difficult seasons of our lives. After I was laid off from my corporate engineering job, stress took over. My health, routine, and confidence started to slip. Ekin, a food engineer with a lifelong obsession for health, wellness, and better daily habits, encouraged us to rebuild from the inside out.

So we started showing up for ourselves again.

We went to the gym. We committed to movement. We became more intentional about what we consumed before and after every workout. But every time we left a studio or gym, we noticed the same problem: the products that supported our wellness lifestyle were never where we needed them.

Sometimes it was a clean protein bar, collagen, electrolytes, supplements, or a better-for-you snack. Other times, it was the little things that somehow mattered just as much. Ekin would forget her grip socks, a scrunchie, or something simple she needed for class, and suddenly our time was being spent running back home, searching nearby stores, or settling for whatever we could find.

The class felt intentional. The space felt elevated. But everything around it still felt inconvenient.

It felt like the wellness experience stopped too early.

So we built Aurélia, a premium wellness retail experience designed specifically for boutique fitness studios, luxury gyms, and modern wellness spaces.

Our mission is simple: to bring beautifully curated wellness essentials directly into the places where people are already investing in themselves.

After class, everything should feel effortless.

We created Aurélia for people like us, and people like you. The ones who care about how they move, what they consume, what they carry, and how every detail of their lifestyle feels.

We believe elevated wellness essentials belong inside the studio, placed beautifully, thoughtfully, and exactly where they are needed.

Because your wellness ritual should not end when class does.